A crucial aspect of the customer experience is how to convert passers-by into visitors in the store. Many retailers rely on attractive or engaging window. Important question is how effective is your brand at doing this. Is that a one size fits all methodology or the way you can quantify what is the most effective way to drive visitors into your store. By analysing customer experience or by measuring the percentage of passers-by you convert to visitors, you can start to understand how many people are converted in the store. By doing this across the entire chain, you can understand which store or window design is the most effective. From there, retailer can rather than use guess work, figure out which store is the best at this and apply the lessons learned to increase conversion across your retail stores.
Alan Henderson, Chief Customer Strategist