2 July 2021

Why the telecom operator Slovak Telekom uses in-store analytics

Bratislava, Slovakia – Retail tech company Pygmalios has closed yet another successful telecom deal with the Slovak telco operator Slovak Telekom

The operator uses Pygmalios’ in-store analytics solution to interpret the behavior of its customers inside the stores, which is essential for evaluating store performance and understanding new dynamic patterns of customer habits that have emerged mainly due to the Covid pandemic. The ultimate goal is to keep the quality of the service high and customers as safe as possible.

“Customer behavior data are an important part of the whole portfolio of the metrics we collect, especially for sales planning potentials in selected areas,” said Roman Demeter, Sales Channels Transformation Advisor at Slovak Telekom. 

Other exciting but challenging optimization projects in collaboration with Pygmalios are planned in the near future, such as employee schedule automation and queue management optimization with flexible recommendations for consultations in real-time. 

It can be difficult nowadays to find a telecom operator in Slovakia that does not use in-store analytics to measure and evaluate store performance. The collaboration between Slovak Telekom and Pygmalios began to unfold just before the first wave of pandemics hit Europe in 2020. 

The most sought out quality in the system selection was accuracy, reliability, and seamless implementation in the selected stores. 

Source: Pygmalios

After the initial terms and conditions were agreed upon between both sides, Slovak Telekom selected all its physical stores for the solution implementation. Alongside the customer traffic monitoring, the operator analyzes the behavior of potential customers strolling in front of the stores, customer occupancy, new vs. returning visits, and the average time spent in the stores. 

Pygmalios provided three installation teams, which managed to complete the system implementation in 25 days without any delays or additional problems. High accuracy was mainly guaranteed by correct sensor installation, configuration, and validation. And despite the fact that both configuration and validation jobs had to be done online due to the incipient pandemic, the whole implementation process went as expected.

Source: Pygmalios

Additional system accuracy can be secured with three modules based on artificial intelligence – staff exclusion, group recognition, and gender statistics. Slovak Telekom actively uses the staff exclusion module, which guarantees approximately 97% sensor accuracy. 

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