Demographics

Adjust your marketing activities to your real target audience. Thanks to the dedicated video analytics sensors, you will be able to analyse the gender and age structure of your customers with accuracy ±5 years.

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Gender allocation

Age groups classification

Average age trends

example QUESTIONS

Demographics Can Answer

Was campaign effective? How has demography changed on individual sites duringA / B Campaign Testing?

Variant B proved to be more effcient. Store B brought another 16% of target group customers aged 26-45; Variant A attracted only 4%.

Has the target group (women) been attracted? Has it reflected on sales?

The marketing campaign attracted another 37% of customers from the target group in July. Nevertheless, sales have changed only marginally.

How do my customers’ demographics change over time?

Year-on-year, the number of customers aged 30-45 increased by 20%.

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    Based on the information collected from Pygmalios analytics solution, we plan to make changes and rethink our window strategy across the entire Mango chain in Slovakia.
    We are constantly looking for opportunities to improve service, provide a comfortable shopping experience in a comfortable modern environment, and Pygmalios's service helps us to implement it. Ľubomir Franta
    I think that the presentation definitely fulfilled both, the promised agenda, as well as the expectations with which we agreed to it - and the particular demonstrations of how to compare and search within the online analytical tools were definitely inspirational to me personally.
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    We increased revenue by 6% only by adjusting opening hours.

    Ľubomír Franta

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