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Demographics
Adjust your marketing activities to your real target audience. Thanks to the dedicated video analytics sensors, you will be able to analyse the gender and age structure of your customers with accuracy ±5 years.
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Gender allocation
Age groups classification
Average age trends
example QUESTIONS
Demographics Can Answer
Was campaign effective? How has demography changed on individual sites during A/B Campaign Testing?
Variant B proved to be more efficient. Store B brought another 16% of target group customers aged 26-45; Variant A attracted only 4%.
Has the target group (women) been attracted? Has it reflected in sales?
The marketing campaign attracted another 37% of customers from the target group in July. Nevertheless, sales have changed only marginally.
How do my customers’ demographics change over time?
Year-on-year, the number of customers aged 30-45 increased by 20%.
What age group is visiting my stores?
By identifying the gender and age of visitors, we can determine the targeting of marketing campaigns, but also the behaviour of these customers over time. We recommend tracking along with transactional data.
What proportion of women and men is visiting my stores?
By identifying the gender and age of visitors, we can determine the targeting of marketing campaigns, but also the behaviour of these customers over time. We recommend tracking along with transactional data.
What is the trend of female audience traffic?
There are retail sectors where the identification of customer trends is a crucial engine for revenue growth.
Based on the information collected from Pygmalios analytics solution, we plan to make changes and rethink our window strategy across the entire Mango chain in Slovakia.
We are constantly looking for opportunities to improve service, provide a comfortable shopping experience in a comfortable modern environment, and Pygmalios's service helps us to implement it.
I think that the presentation definitely fulfilled both, the promised agenda, as well as the expectations with which we agreed to it - and the particular demonstrations of how to compare and search within the online analytical tools were definitely inspirational to me personally.