Ethics

Ethics Statement

"Together with the clients, we will create the best possible shopping experience for you, with a great emphasis on protecting your privacy, which is a top priority for Pygmalios."

PYGMALIOS TEAM

How Do We Process Data

Sensors

Sensors

All sensors distinguish only those details that are necessary for statistics. We never create a personal profile of the visitor.

Secured cloud

Secured Cloud

All data is evaluated on a secure cloud where it is processed into anonymous statistics that serves the merchant to improve his services.

Deleting Source Data

Deleting Source Data

Source data is not associated with any other database and is erased immediately after processing.

Only Trusted

Only Trusted

Our processes are set up so that only the authorized person controlled by the internal regulations and the Code of Conduct can handle the data.


Privacy protection 

At Pygmalios, we help marketers create a pleasant and personalised shopping experience for their customers. Thanks to intelligent sensors and sophisticated algorithms, we evaluate many aspects of Customers’ behaviour, for example, at what time customers visit the store, what is their demographic composition, loyalty, or what time they spend in the shop. Our sensors recognise only details that could be detected by a person standing physically in the store (for example, a shop assistant) and only to evaluate the statistical indicators. Our goal is not to create a personal profile of a visitor through his personal information. Collected data are evaluated automatically and at the end of the process we get anonymous statistical indicators (metrics) such as the average occupancy of the store in given hours and days, average time of visits, or favorite customer routes. We evaluate the data to help the retailer improve his services through the understanding of the behaviour of their customers. The collected source data is not associated with any other database and we delete them after a statistical evaluation. Users only have access to aggregated data for selected monitored periods. Because privacy is one of our priorities, our internal processes allow only the computer or the eligible person to handle the data.

Currently, on the EU market the new rules on personal data protection will enter into force – General Data Protection Regulation, or ePrivacy Regulation). Pygmalios closely follows these rules and discussions about their application to practice and submits its services to the requirements arising from them.

If you have any questions about privacy issues, please contact us at info@pygmalios.com.


Ethics

At Pygmalios, we sensitively perceive the ethical dimension of our solutions for using in-store analytics as well as the impact of modern technology on society. We are trying to build our technologies so it reflects not only valid legislative frameworks, but also generally accepted moral and social values. We want to contribute to the debate on the ethical boundaries of digital technologies and educate our employees, partners and the public. We follow current trends, that determine professional discussion about Value Sensitive Design, Responsible Innovation a Digital Ethics. We care about fair and open approach and our clients’ awareness to enable them to make decisions that will lead to a better customer experience.

 

Your Choices

Shoppers with any concerns can easily opt out of participation and delete all of their existing data from our servers by clicking the selecting the respective buttons below.

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