Intelligence for
physical spaces.
We measure the store: footfall, journeys, media audience and capacity.
Trusted by leading European retailers
Why now
The store is retail's biggest channel. It is still the least measured.
Most sales happen on the shop floor. Most measurement, and most media money, goes to the screen. Our work sits in that gap: counting the store, reading the journey, valuing the audience.
What we do
Your data has answers. We help you find them.
Footfall, journeys, media readiness and capacity, measured in the store itself.
Traffic Analytics
How many people come in, when, and how many of them buy. Footfall, capture and conversion per entrance, zone and hour.
- Traffic and conversion per store and hour
- Capture rate at the entrance
- Queue length and wait-time alerts
- Demographic breakdown per entrance and zone
Journey Analytics
Where shoppers go, where they slow down and what they walk past. The route through the store as data, zone by zone.
- Zone transitions and dwell-time heatmaps
- Cross-shopping patterns
- Dwell time per zone and display
- Layout A/B test results
In-store Media Assessment
Is your store a medium, yet? One venue measured and judged in four to six weeks, before a single screen is bought.
- Reach in likely-to-see impressions
- Formats and placements that fit the space
- A readiness verdict and the next step
- Fixed fee, nothing installed
CapacityIQ
Count every guest, stay under the authorised limit, hand the inspector a log. One sensor above the door, no camera images.
- Live occupancy
- Alert before the limit
- Compliance log
- Traffic Analytics included
Safety
More than 100 people were inside. The exact number was not known.
That is what the police said the morning after the Crans-Montana bar fire (1 January 2026). CapacityIQ gives the door the number every second.
Police statement, 1 January 2026, as reported by the BBC.
See how it works →About Pygmalios
What is Pygmalios?
The plain-English version — what we are, what we measure, and how privacy works.
What is Pygmalios?
Pygmalios is a people-counting and in-store analytics vendor for physical retail. Our cameras measure shopper footfall, dwell time, conversion, shelf availability, and how many people actually see your in-store screens — without identifying a single person.
What does Pygmalios do?
We turn what happens on the shop floor into numbers you can act on: how many people came in, which zones they walked through, how long they lingered, where queues formed, whether the shelf was stocked. Reported by store, by zone, by hour.
Is Pygmalios a people-counting system?
Yes — counting people is the foundation. On top of accurate footfall, Pygmalios adds dwell and path analytics, queue and staffing data, shelf-availability tracking, and in-store retail-media audience measurement, all from the same sensors.
How does Pygmalios protect privacy?
Anonymous by design. No image is stored, no one is identified, and no biometric templates are built. The sensor reads the scene on the spot and passes on only aggregate counts — measurement that stays useful and GDPR-friendly.
What our clients say
Trusted by top retailers across Europe.
“Long-term observations through Pygmalios Analytics can provide us with a comprehensive picture of the best-selling product groups, and we can also visually detect changes in buying behavior based on external incentives.”
Lubomír Franta
CIO, DM Drogerie Markt
“Pygmalios enabled us to adopt the right approach towards effective workforce planning which mirrors the actual customer demand and substantially decreases waiting time in our stores.”
Milan Morávek
CCO, O2
“Thanks to the innovative Pygmalios technology, Tesco employees are able to monitor compliance more effectively and protect the health of customers and other employees.”
Martin Kuruc
CEO, TESCO
State of Shelf Availability & Store Foot Traffic
The numbers retailers use to build the business case for in-store measurement — what empty shelves cost, in-store vs online conversion, and the measurement gap. 9 pages, 30 sources.
Ask your stores a question.
Get an answer that matters.
Tell us what you're working on. We'll show you what's possible.