Do you know how many people are walking around during the day? Even after the store is closed, the movement in front of it can by considerable. With Traffic Module you can measure all movement in front of your store and know your store potential.
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Measure your campaign and know its performance. You will know exactly how many new and loyal customers are attracted. You can compare these insights to your transactional data and see the real impact on your business.
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Browsing can show you whether the categories in the store are distributed correctly. It will show you hot and cold zones. Also you will see how much time the customer spends in the shop effectively, exact path or distance he walked. With demography you will see gender and age of your visitors.
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Measure each zone independently a see its occupancy, stay time and revenue. This information will give you a deeper insight into customers needs, your real offer and lost business potential.
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Identify the lost sales potential. The metrics will help you to find roots of bad store layout, long queues or bad services. You can take immediate actions to improve it.
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„Now we can see which parts of the store customers intuitively prefer during the week. This helps us to refine the planning of the work staff and meet our customers needs.“
Download the story and learn how O2 uses analytics for workforce optimisation
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Now we can see which parts of the store customers intuitively prefer during the week. This helps us to refine the planning of the work staff and meet our customers needs.
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Now we can see which parts of the store customers intuitively prefer during the week. This helps us to refine the planning of the work staff and meet our customers needs.
Download the story
