Know your customer even before he enters your store
Do you know how many people are walking around your store during the day? Even after the store is closed, the movement in front of it can by considerable. With the Traffic Module you can measure all movement in front of your store and know your store potential.
Measure your campaign and know its performance. You will know exactly how many new and loyal customers are attracted. You can compare these insights to your transactional data and see the real impact on your business.
Understand visitor behaviour and know their demographics
Browsing can show you whether the categories in the store are distributed correctly. It will show you your hot and cold zones. You will also see how much time does the customer spend in the shop effectively and the exact path or distance he walked. With demographics, you will know the gender and age of your visitors.
Measure each zone independently and see its occupancy, stay time and revenue. This information will give you a deeper insight into customers needs, your real offer and lost business potential.
Identify the lost sales potential. These metrics will help you find the roots of bad store layout, long queues or bad services. You can take immediate action for improvement.
The ineffective time, such as passing through the entry zones and waiting in line, grew by 20%.
Loyalty vs ATV
By using loyalty-enhancing activities customers return to the store more often and are willing to shop more. ATV and UPT are continuously rising.
Queue vs Loyalty
The store loses 14% of additional visits from loyal customers.
Marketing effectivity
After launching the campaign, the number of visitors increased by 15% over the three weeks, with a new visitor increase of 30%.
Proven by Smart Companies
Now we can see which parts of the store customers intuitively prefer during the week. This helps us to refine the planning of the work staff and meet our customers needs.
Jana Karasová Online Sales and Service Development
Download the story and learn how O2 uses Pygmalios analytics for workforce optimization
We are constantly looking for opportunities to improve service, provide a comfortable shopping experience in a comfortable modern environment, and Pygmalios’s service helps us to apply it.
Lubomir Franta, CIO, dm drogerie markt
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Now we can see which parts of the store customers intuitively prefer during the week. This helps us to refine the planning of the work staff and meet our customers needs.
Jana Karasová
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Now we can see which parts of the store customers intuitively prefer during the week. This helps us to refine the planning of the work staff and meet our customers needs.
Jana Karasová
Download the story
Learn how O2 uses analytics for workforce optimisation