Adjust your marketing activities to your real target audience. Thanks to the dedicated video analytics sensors, you will be able to analyse the gender and age structure of your customers with ±5 years accuracy.Request demo
Age groups classification
Average age trends
Variant B proved to be more efficient. Store B brought an additional 16% of target group customers aged 26-45; Variant A attracted only 4%.
The marketing campaign attracted an additional 37% of customers from the target group in July. Nevertheless, sales have changed only marginally.
Year-over-year, the number of customers aged 30-45 increased by 20%.
Based on the information collected from Pygmalios analytics solution, we plan to make changes and rethink our window strategy across the entire Mango chain in Slovakia.
We are constantly looking for opportunities to improve service, provide a comfortable shopping experience in a comfortable modern environment, and Pygmalios's service helps us to implement it.
I think that the presentation definitely fulfilled both, the promised agenda, as well as the expectations with which we agreed to it - and the particular demonstrations of how to compare and search within the online analytical tools were definitely inspirational to me personally.
Now we can see which parts of the store customers intuitively prefer during the week. This helps us to refine the planning of the work staff and meet our customers needs.
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